Sunday, April 1, 2012

End of a term

So, this week brings us to the end of another term at LFGSM. My social media class has been a great experience. I have to admit, I was reluctant about taking an on-line course. Part of the reason I chose this MBA program was the clasroom interaction. But, now that it almost done, I can say I have learned just as much as I would have in a traditional setting. The material we reviewed in class lent itself to the online experience. Aside from the discussions and the different points of view, the best part for me was the guest speakers. All of them were super informative and experts in their field. I would suggest more of these in the future curriculum.

So we have been working the past couple of weeks on our final project. It has been a cool experience. Stephen and I felt we had a good example to analyze. When suggesting a social media plan to a small-business owner, we came to the conclusion less is more. Social Media can be intimidating. You have to filter out all the unecessary sites, and have someone start with the basics. Our project focused on Valerie Downs who has a decent on-line presence, but needed help taking it to the next level.  She really liked our recommendations and looks forward to implementing over time. It is nice to see our classwork make a difference to someone's business.

Thanks again, Carleen. Great class.