Organizational Groundswell

So I started thinking this week about internal groundswell and where my company ranks. After doing the reading and reviewing the comments posted by other individuals in my sm class, I came to the realization that my organization has much room for improvement in terms of internal communication.

We have recently gone through a lot of re-organization - restructuring entire deparments. I can't help but wonder how successful the company could become if a great internal system of communication was in place. You would think (internal) social media platforms would be more common. There are multiple studies that prove employees are more effective when they feel connected, and technology innovation would happen much faster.

But who would champion the initiative? Marketing? HR? Operations? Or are the employees responsible? It is a very interesting concept, and I believe it could get started with little investment and time. I am going to discuss the concept with a fellow employee this week and see what she thinks... stay tuned.

In other news, for our social media final project, Stephen Craig and myself have decided to help a good friend of mine. She is an entrepreneur and runs a successful jewelry business. She has always struggled with an online presence, so we feel feel we have a great opportunity to make some suggestions for her sm business plan.