Social Media in Action

So this weekend I decided to leverage some of the strategies learned in my social media class. Several of my close friends are also in Marketing. Last night at dinner, I found myself having a conversation with a Director of Marketing for a local non-profit. She spoke of several articles she had read lately about how to leverage social media for fundraising. Before you know it we were emailing articles back and forth from our smartphones, and that got me thinking there must be an easier to accomplish this sharing of content.

So, this morning I set up a shared folder in Dropbox and invited over a dozen friends in my field to post reviews and articles they found interesting. By the middle of the afternoon our folder already had over thirty articles reagrding anything and everything marketing. Many of the articles I had read recently read in class, but others were completely new. What I like about Dropbox is the privacy, and I don't have to mess with emails containing attachments.  It organized simple and effective. And because I can access from work or home I can read anytime. What a convenient a great use of technology!!